Best LLC Formation Services 2026: Northwest vs Doola vs LegalZoom
Forming an LLC should be boring — file correctly, get a registered agent, move on. We compared three services ecommerce sellers and freelancers actually use, including options for non-US founders.
Quick verdict
Northwest Registered Agent is our pick for US founders who want quality registered agent service. Transparent pricing and strong reputation. Doola wins for non-US residents forming a US LLC; LegalZoom is the familiar brand with upsells — fine if you want a household name.
See Northwest →LLC services compared
| Northwest | Doola | LegalZoom | |
|---|---|---|---|
| Best for | US founders, RA quality | Non-US → US LLC | Brand recognition |
| Registered agent | Core strength | Included bundles | Add-on |
| Upsell pressure | Lower | Moderate | Higher |
| E-commerce fit | Strong | Strong for intl | Generic |
| Ads competition | High on head terms | Lower long-tail | High |
Specs and pricing change — confirm current details on each brand's site before you buy.
Service picks
Northwest Registered Agent
LLC + registered agent
- Strong RA reputation
- Clear pricing
- Good for US residents
- Affiliate program
Doola
US LLC for foreigners
- Intl founder focus
- Banking guidance
- Tax partner network
- E-commerce sellers
LegalZoom
Full legal brand
- Brand trust
- Many add-ons
- Trademarks & more
- Higher total cost
Who it's for
Amazon / Shopify sellers
US LLC for liability and banking — match state rules.
Freelancers
Simple single-member LLC in your home state.
Non-US residents
Doola for US entity without living here.
Multi-state ops
Registered agent in each foreign state you qualify in.
What stands out
- High intent — searchers are close to filing
- Direct affiliate programs — outside unreliable networks
- Long-tail wins — “LLC for ecommerce” not just “form LLC”
FAQ
Do I need an LLC?
Not always — consult a CPA or attorney for your situation. Many sellers form an LLC for liability separation and banking.
What is a registered agent?
A physical address in the state that receives legal mail. Required in most states.
Delaware vs home state?
Most small businesses file in the state where they operate unless advisors recommend otherwise.
Bottom line
US-based founders should start with Northwest. International entrepreneurs selling into the US should compare Doola; use LegalZoom if brand familiarity matters more than minimizing upsells.